Link Building and the Famous Danny Sullivan Rant

Problem: You want to build links so you can rank well with Google. You're worried that once you get those links, future Google changes (Panda, Penguin, whatever animal that starts with a P that comes next) will screw you.

Solution: Get the right kind of links, details below

Danny Sullivan, one of the most well-known SEO experts, had some words to say about Link Building. He seems to think that the Internet is made for people, not robots and search engines, and that if your SEO efforts are directed toward human being, you won't get hit by the next Google P-animal.

Here's what I took away from his June 7 Post on Search Engine Land.


  • Quality links help you rank well on Google.
  • The Internet is for human beings, not search engines. Remember that or your SEO efforts won't help you long term and might even hurt you.
  • Submit to directories that have real traffic.
  • Submit to social bookmarking sites that people really use.
  • Submit to classified sites that people are really using.
  • Comment on blogs if you have something worthwhile to say, otherwise don't.
  • Create links for people to use. Not for search engines to use.
  • If a directory accepts any and all links submitted to it, it's probably not worth submitting to.
  • Don't bother writing articles on Ezine, Squidoo, HubPages, etc., soley for the sake of getting links. 


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